A US Software Company Enters the UK and EU in Four Months
- Sector
- Technology (SaaS)
- Service
- Market Entry Strategy
- Markets
- UK, Germany, France
The Challenge
A fast-growing US software company had strong inbound demand from UK and European buyers, and a compliant route into the market still to establish after Brexit. Leadership wanted revenue quickly while keeping the business on the right side of unfamiliar regulation. Speed and compliance had to hold together.
What Mauri Advisory Did
Mauri Advisory sized the opportunity market by market, then set the entry strategy against UK and EU rules on data, tax and employment. The team structured the UK entity and go-to-market model and matched a local commercial lead from its specialist network to run the launch. Mauri Advisory stayed close through the first sales cycles.
The Results
- Operating and generating revenue within four months
- 12 enterprise accounts signed in the first two quarters
- A standing advisory relationship for further European growth
“We’d looked at Europe for two years before Mauri Advisory made it happen in one. They knew exactly where to start, and the revenue followed.”